What if our customer approaches us, because he wants to use his existing product or has a complaint or wants to maintain his equipment? Can we turn this classical customer care or service situation into a sales opportunity? Of course, yes! The course provides a practical answer on the how.
THE TRANSACTIONAL CROSS-SELLING COURSE focuses on these frequent situations. Whether during a transaction in a bank, a complaint in a telecom showroom, or a scheduled maintenance in an automotive dealership, the opportunity can be exploited by the right attitude and behaviour.
THE COURSE EXPLAINS the winning sales methods and communication techniques from the customer’ point of view; and builds a solid logical process of communication, in which the customer’s mindset is gradually shifted from not having a need into a desire to purchase a new product or service.
WITH PRACTICAL APPROACHES and client-specific situational exercises participants will become conscious of how to guide the customer in a direction, which results in higher turnover, and more importantly in a higher level customer satisfaction.
By the end of the program participants will be able to turn a classical service situation into a sales opportunity, follow through that opportunity and cross-sell additional products, at the same time increasing customer satisfaction.
Principles of Sales
Potential follow-up courses
- On-the-job coaching
- Negotiation Skills courses
- Sales Prospecting course
- "Develor has been of great help to us, especially in terms of skills development. They understand our needs and expectations. They always know what, when and how. We have always received the same high quality service from them: reliability, speed, flexibility. Anything is possible with Develor."
- "We have been collaborating with Develor on the continuing education of employees within the Business Unit Oncology since 2008. We started with an Insights project for managers, followed by all employees in the office and finally the whole sales team (2009). Our mutual collaboration continued with members of the sales team in 2010 in “Negotiating with difficult clients” followed by the screening of communication channels, habits and inter-team cooperation called “Team Sociomapping” in 2011 (all were included who come into mutual contact, including the office staff). Throughout the time of our collaboration Develor has been a very responsive company both in the organisation and implementing of training. Our team is very diverse, including people of various ages, experience, education, personality and having behind them a range of different types of training in their professional careers. The Develor trainers were and are able to adapt to this diversely composed team and can capture, integrate and maintain their interest. The last-mentioned project, Team Sociomapping, showed us another viewpoint of the situation in individual teams, inter-team cooperation and the level of communication between people positioned outside the firmly created teams. We were very satisfied with the training and it captivated us so much that next year we would like to undertake this training once more so that we are able to assess the progress of individual teams and at the same time the Business Unit Oncology as a whole one year on."
- "Edenred has been working with Develor since June 2010 with training and development of the management team. Develor was selected due to a high expertise and professionalism approach and most important thanks to good listening of our needs and capacity to adapt their material to specificity of our company. Even if I had previous good experience from Insight Team Effectiveness in other country, Develor Slovakia has demonstrated his capacity to adapt his material and conduct of training sessions to our organization needs and help us in facing our different organizational challenges. We have pursued in 2011 the management training program defined in coordination with Develor with implementation of 360 degrees process what helped our organization in defining priorities and highlight individual manager development needs and help to build individual development program. In parallel to this process, during 2011 Develor conducted the sales training for our field sales team and a coaching training for sales managers. In the past we often conducted different kind of sales training courses but with little output and weak follow up action plan implemented. With the focus not just on sales training but with special training for sales manager based on the content of the field sales training and on feedback technique, field sales team feels more supported and sees the on-going consistency between the training plan and the regular feedback meeting organized with their managers. In parallel sales managers learnt technique how to debrief field sales team after sales visit and how to boost their sales team performance. Develor has demonstrated their high capacity to support our organization from both managerial and sales point of view."
- "Develor has prepared for our retail people a complex development program. This program included Insights typology, customer orientation, sales skills and trainings for managers. We appreciate mainly the professional approach of the trainers who can attract the audience very naturally. Each training was prepared according to needs assessment of the group and according to the feedback from the previous trainings. The theory and practice in the training was well balanced, it wasn’t trainer’s monologue but very riveting and interactive dialogue with the participants. Basic knowledge and skills were practiced in case studies. Preparation, realization and also evaluation of each training was on high level. We are satisfied with communication and flexibility of cooperation with Develor."
- „Selling generic products on highly competitive market demands an intelligent approach. As many other generic pharmaceutical companies it was Zentiva’s dream: satisfied customers’ needs, high - end affordable product, and the best human resources. Insights Discovery has made it true. Develor’s tool has helped Zentiva medical and sales representatives to go to extraordinary lengths to assist company clients. Insights Discovery transformed our employees’ sensitivity for customer needs into passion for customer service exceptional quality.”
- "If I have to choose three key words which, in my opinion, describe Develor’s team as our partner, they would be flexibility, desire and engagement. We have worked together in projects related to increasing the efficiency of team work and the development of leadership skills. The thing that impressed me most was that they accept challenges and meet our expectations for specialty – specialty as a client, needs, and delivery. I recommend Develor as a partner in building leadership and managerial potentials and also in the development of team work skills."