The course develops the consciousness of Business-to-Business salespeople in increasing either the probability of acquiring a new customer or increasing the level of penetration into an existing customer. The participants will apply the required theories by immediately putting it into practice in a case study from their own daily life.
IN SPITE OF THE DIFFERENCES between the companies, the challenges are very similar in every B2B situation: how can our organisation ensure that we reach and capture the top potential clients that will provide the lifeblood to our company and as soon as we get their business, what are the ways to maximize our presence?
SUCCESSFUL COMPANIES know that it is through the individuals who are working in the customer’s organization. People buy from people. In order to be successful in the long run, we need to know who makes decisions at the client’s company, what are the most important motives of that person, who influences decisions and what are their preferences and last but not least how the people – who are using our products – perceive us and our services. This requires a systematic approach, good and careful planning and a conscious relationship management.
DURING THE COURSE besides the essential theories, the participants are preparing the cases for two of their customers in Develor’s Client Matrix, and the designed strategies they can implement immediately after the course.
By the end of the program participants will be able to plan the actions for a strategically important client and consciously execute that plan through various sales meetings.
- The Principles of Sales
- Consultative Sales Process
- On-the-job coaching
- Account Management consultancy
- Negotiation Skills courses
- "The cooperation between Robert Bosch Elektronika Kft. and Develor Zrt. (as well as its legal predecessor, Door Training CE Kft.) has existed since 2003. In the past 10 years we have trusted Develor and its trainers with the delivery of the following training programs: Mastershift Management program, Insights Discovery © - Personal efficiency, Conscious Communication, Presentation Skills. One of the outstanding programs is the Mastershift Management program, where 110 Shift Managers and approx. 30 Foremen participated. The success of the program is proven by the enthusiastic participation of our colleagues, the prominent evaluation, and the efficiency of the training, meaning the successful application of the acquired knowledge. During the 3rd module team coaching was integrated into the program, and through processing the individual cases our colleagues became committed to improvement and to applying new solutions in their own fields. Trainers are credited for always delivering tailor-made training programs with innovative elements following a thorough diagnosis, thus passing on that practical knowledge and attitude to our colleagues that make them successful in their work."
- „Develor Bulgaria has worked with us during the year 2008 on a project which included programs from Managerial skills, Train the Trainer, Sales skills and 360o feedback. Main accent in the Managerial skills program was goal setting and employees’ performance appraisal system. In their work they managed to adapt theoretical models to everyday work life of participants by using real examples and exercises. Their practice as Managers was also very useful as they managed to give convincing and answers to participants’ questions.”
- "Edenred has been working with Develor since June 2010 with training and development of the management team. Develor was selected due to a high expertise and professionalism approach and most important thanks to good listening of our needs and capacity to adapt their material to specificity of our company. Even if I had previous good experience from Insight Team Effectiveness in other country, Develor Slovakia has demonstrated his capacity to adapt his material and conduct of training sessions to our organization needs and help us in facing our different organizational challenges. We have pursued in 2011 the management training program defined in coordination with Develor with implementation of 360 degrees process what helped our organization in defining priorities and highlight individual manager development needs and help to build individual development program. In parallel to this process, during 2011 Develor conducted the sales training for our field sales team and a coaching training for sales managers. In the past we often conducted different kind of sales training courses but with little output and weak follow up action plan implemented. With the focus not just on sales training but with special training for sales manager based on the content of the field sales training and on feedback technique, field sales team feels more supported and sees the on-going consistency between the training plan and the regular feedback meeting organized with their managers. In parallel sales managers learnt technique how to debrief field sales team after sales visit and how to boost their sales team performance. Develor has demonstrated their high capacity to support our organization from both managerial and sales point of view."
- "We have been collaborating with Develor on the continuing education of employees within the Business Unit Oncology since 2008. We started with an Insights project for managers, followed by all employees in the office and finally the whole sales team (2009). Our mutual collaboration continued with members of the sales team in 2010 in “Negotiating with difficult clients” followed by the screening of communication channels, habits and inter-team cooperation called “Team Sociomapping” in 2011 (all were included who come into mutual contact, including the office staff). Throughout the time of our collaboration Develor has been a very responsive company both in the organisation and implementing of training. Our team is very diverse, including people of various ages, experience, education, personality and having behind them a range of different types of training in their professional careers. The Develor trainers were and are able to adapt to this diversely composed team and can capture, integrate and maintain their interest. The last-mentioned project, Team Sociomapping, showed us another viewpoint of the situation in individual teams, inter-team cooperation and the level of communication between people positioned outside the firmly created teams. We were very satisfied with the training and it captivated us so much that next year we would like to undertake this training once more so that we are able to assess the progress of individual teams and at the same time the Business Unit Oncology as a whole one year on."
- "Develor cooperates with us in the area of training programs for employees supporting culture change across Sony Central European region. Since the start of our cooperation, they have worked with us on both training design and delivery and demonstrated professionalism, innovative approach and high quality training skills. We have also engaged them in several teambuilding events that helped us to build good team spirit among our staff who provided very positive feedback after each event. We are looking forward to our further cooperation with them."
- „Our company employs approximately 100 people. Besides operating two foundries we are active in trading metal as well. DEVELOR, this year (2009), carried out the Leadership Academy program for our managers and a Sales skills training for our sales managers. Both programs were based on the training needs analysis and were tailor-made to our circumstances and environment. One part of the education was financed from the National project XI. /EU funding/, in part thanks to the professional guidance by DEVELOR. Evaluation of the interactive trainings by the participants was above expectations. Participants also highly evaluated the quality and professional skills of the trainer that were often used in real life examples, simulations or exercises."