The course develops the consciousness of Business-to-Business salespeople in increasing either the probability of acquiring a new customer or increasing the level of penetration into an existing customer. The participants will apply the required theories by immediately putting it into practice in a case study from their own daily life.
IN SPITE OF THE DIFFERENCES between the companies, the challenges are very similar in every B2B situation: how can our organisation ensure that we reach and capture the top potential clients that will provide the lifeblood to our company and as soon as we get their business, what are the ways to maximize our presence?
SUCCESSFUL COMPANIES know that it is through the individuals who are working in the customer’s organization. People buy from people. In order to be successful in the long run, we need to know who makes decisions at the client’s company, what are the most important motives of that person, who influences decisions and what are their preferences and last but not least how the people – who are using our products – perceive us and our services. This requires a systematic approach, good and careful planning and a conscious relationship management.
DURING THE COURSE besides the essential theories, the participants are preparing the cases for two of their customers in Develor’s Client Matrix, and the designed strategies they can implement immediately after the course.
By the end of the program participants will be able to plan the actions for a strategically important client and consciously execute that plan through various sales meetings.
- The Principles of Sales
- Consultative Sales Process
- On-the-job coaching
- Account Management consultancy
- Negotiation Skills courses
- "At the beginning of 2011 the already running leadership developmental program has come to a new station. By top managerial expectation and HR plans, the continuation of the training program could only be carried on if it was based on a thorough and professional diagnostics. It was the middle management of the company that was at the focal point of this diagnostics and training program: Assistant Manager, Manager and Senior Managers, in total 53 people. According to the diagnostic results and of the individual consultations, we have experienced professional implementation in both quality and quantity from the consultants of Develor. Our special needs and requests were incorporated into the processes, and it is safe to state that we received meaningful, useful and tangible information. The consultants from Develor have been customer oriented, flexible, and have maximally taken into account our requirements and expectation throughout developing the questionnaires, in the delivery phase and in the evaluation as well."
- "Edenred has been working with Develor since June 2010 with training and development of the management team. Develor was selected due to a high expertise and professionalism approach and most important thanks to good listening of our needs and capacity to adapt their material to specificity of our company. Even if I had previous good experience from Insight Team Effectiveness in other country, Develor Slovakia has demonstrated his capacity to adapt his material and conduct of training sessions to our organization needs and help us in facing our different organizational challenges. We have pursued in 2011 the management training program defined in coordination with Develor with implementation of 360 degrees process what helped our organization in defining priorities and highlight individual manager development needs and help to build individual development program. In parallel to this process, during 2011 Develor conducted the sales training for our field sales team and a coaching training for sales managers. In the past we often conducted different kind of sales training courses but with little output and weak follow up action plan implemented. With the focus not just on sales training but with special training for sales manager based on the content of the field sales training and on feedback technique, field sales team feels more supported and sees the on-going consistency between the training plan and the regular feedback meeting organized with their managers. In parallel sales managers learnt technique how to debrief field sales team after sales visit and how to boost their sales team performance. Develor has demonstrated their high capacity to support our organization from both managerial and sales point of view."
- "A comprehensive development program of the company Develor Slovakia for the call centre operators had a positive impact on increasing the quality of the provided services and markedly strengthened the selling skills of our operators. The trainings tailored to the needs of our operators reflected concrete experience of trainers of the company Develor Slovakia in the insurance business and the telephone sales and services. We will gladly use their training and coaching services in future, as well."
- “Our Intercultural training course was developed by the experts of Develor as our cooperation partner within the frame of our development program in English language. By the development of this training, an idea we had envisioned for long came true. Professionalism, credibility and effectiveness. These qualities feature the work of Develor. Professionalism - because they provided an up-to-date, high level and customized knowledge transfer with fully responding to our specific needs. Credibility – because they formed the attitude and approach of the participants involving them in an interactive way based on real life examples and personal trainer’s experiences. Effectiveness – because our colleagues beyond being highly happy and contented with the training course, they got enriched by tools and methods that when applying them they could achieve measurable results in their work. Therefore, we believe to have further opportunities for future cooperation with the dynamic, cheerful and devoted team of Develor.”
- "If I have to choose three key words which, in my opinion, describe Develor’s team as our partner, they would be flexibility, desire and engagement. We have worked together in projects related to increasing the efficiency of team work and the development of leadership skills. The thing that impressed me most was that they accept challenges and meet our expectations for specialty – specialty as a client, needs, and delivery. I recommend Develor as a partner in building leadership and managerial potentials and also in the development of team work skills."
- "Fortuna (betting shop company) started the cooperation with Develor in 2006 when we needed to prepare a program adapted to our betting sales specifics. Develor’s offer was the best and on the basis of preliminary analysis and Mystery Shoppings they prepared interesting Sales skills development program for our retail front line employees. Many participants participated in such training for the first time and they evaluated very positively not only the professional part and training methods but also the personalities of selected trainers. During the realization that lasted almost one year there was created very friendly and open atmosphere between Develor and Fortuna Management which benefited to further cooperation on the project for Regional Managers realized in 2008 focused on managerial competencies development and coaching of first line managers. The best appreciation for Develor was that we invited them to realize these programs in our companies in Slovakia, Poland and Croatia. In 2008 they realized Sal