The course develops the consciousness of Business-to-Business salespeople in increasing either the probability of acquiring a new customer or increasing the level of penetration into an existing customer. The participants will apply the required theories by immediately putting it into practice in a case study from their own daily life.
IN SPITE OF THE DIFFERENCES between the companies, the challenges are very similar in every B2B situation: how can our organisation ensure that we reach and capture the top potential clients that will provide the lifeblood to our company and as soon as we get their business, what are the ways to maximize our presence?
SUCCESSFUL COMPANIES know that it is through the individuals who are working in the customer’s organization. People buy from people. In order to be successful in the long run, we need to know who makes decisions at the client’s company, what are the most important motives of that person, who influences decisions and what are their preferences and last but not least how the people – who are using our products – perceive us and our services. This requires a systematic approach, good and careful planning and a conscious relationship management.
DURING THE COURSE besides the essential theories, the participants are preparing the cases for two of their customers in Develor’s Client Matrix, and the designed strategies they can implement immediately after the course.
By the end of the program participants will be able to plan the actions for a strategically important client and consciously execute that plan through various sales meetings.
- The Principles of Sales
- Consultative Sales Process
- On-the-job coaching
- Account Management consultancy
- Negotiation Skills courses
- "At the beginning of 2011 the already running leadership developmental program has come to a new station. By top managerial expectation and HR plans, the continuation of the training program could only be carried on if it was based on a thorough and professional diagnostics. It was the middle management of the company that was at the focal point of this diagnostics and training program: Assistant Manager, Manager and Senior Managers, in total 53 people. According to the diagnostic results and of the individual consultations, we have experienced professional implementation in both quality and quantity from the consultants of Develor. Our special needs and requests were incorporated into the processes, and it is safe to state that we received meaningful, useful and tangible information. The consultants from Develor have been customer oriented, flexible, and have maximally taken into account our requirements and expectation throughout developing the questionnaires, in the delivery phase and in the evaluation as well."
- “After conducting preliminary consultations with Develor, we have come up with an appropriate form of an individual event with our team in the beginning of 2012 which aimed at dissolving different problems of people with various responsibilities, biases and characters. Although part of the participants being sceptic, Develor performed excellently: - [they] managed to engage and keep the attention and to motivate even the most sceptic ones; - [they] managed to explain in a comprehensive manner the main specifics of different people, which (sic.) helps everyone not only for good orienteering, but also for good communication with people; - [they] managed to give details and provide depth in understanding individual peculiarities of key members of the team which was priceless. A proof for [their] professionalism is not only the general positive attitude of the participants, but also the facts that numerous conclusions were made which, I strongly believe, are useful for our structure.”
- "...We are impressed by the ability of Develor Bulgaria to prepare the trainings and the leading trainers, so as to adapt and cope with diverse group of participants. We admit the benefits of pre-investment of time by consultants from Develor in meetings with participants at different levels within the organization. The leading trainers managed to adapt the theoretical models to the daily work of the participants, using examples and exercises based on real situations... Develor Bulgaria impressed with its capacity to assist in organizational administrative implementation and reporting of activities financed under EU programs."
- "On the basis of our now two-year long relationship with Develor, I would describe the company using the following two attributes: professionalism and partnership. Professionalism: well-prepared and credible trainers offering excellent support in arranging various events. Partnership: Joint cooperation in specifying the necessary steps to be taken."
- "A comprehensive development program of the company Develor Slovakia for the call centre operators had a positive impact on increasing the quality of the provided services and markedly strengthened the selling skills of our operators. The trainings tailored to the needs of our operators reflected concrete experience of trainers of the company Develor Slovakia in the insurance business and the telephone sales and services. We will gladly use their training and coaching services in future, as well."
- "Over the last few years, Develor’s staff has played a significant role in training our leaders. We highly recommend their Leadership Academy program for all newly appointed leaders…"