The course develops the consciousness of Business-to-Business salespeople in increasing either the probability of acquiring a new customer or increasing the level of penetration into an existing customer. The participants will apply the required theories by immediately putting it into practice in a case study from their own daily life.
IN SPITE OF THE DIFFERENCES between the companies, the challenges are very similar in every B2B situation: how can our organisation ensure that we reach and capture the top potential clients that will provide the lifeblood to our company and as soon as we get their business, what are the ways to maximize our presence?
SUCCESSFUL COMPANIES know that it is through the individuals who are working in the customer’s organization. People buy from people. In order to be successful in the long run, we need to know who makes decisions at the client’s company, what are the most important motives of that person, who influences decisions and what are their preferences and last but not least how the people – who are using our products – perceive us and our services. This requires a systematic approach, good and careful planning and a conscious relationship management.
DURING THE COURSE besides the essential theories, the participants are preparing the cases for two of their customers in Develor’s Client Matrix, and the designed strategies they can implement immediately after the course.
By the end of the program participants will be able to plan the actions for a strategically important client and consciously execute that plan through various sales meetings.
- The Principles of Sales
- Consultative Sales Process
- On-the-job coaching
- Account Management consultancy
- Negotiation Skills courses
- „Zentiva a.s. cooperates with Develor since middle 2005 winning in a regular tender. The cooperation is focused on managerial courses (leadership) and basic competences (communication, goal orientation) of sales representatives and product managers. The courses were realized by Develor according to Zentiva’s assignment which came out of its educational program. Quality of the course content same as professional level of delivering were always evaluated positively by participants especially because of interactive methods and practical application. Trainers were flexible in using languages realizing courses in foreign subjects of Zentiva a.s. because the courses were delivered not only in Czech and Slovakia but also in Baltic countries and Romania. Besides professional knowledge we appreciate also very helpful approach of Develor’s management and individual trainers.“
- “…With the present reference I would like to express our satisfaction with our cooperation with Develor Bulgaria. Our contacts with the company began in 2010 when Merck Bulgaria hired consulting company, Develor for conducting different training programs for employees’ development in sales, communication and relationships with clients. Training programs were continued during 2011… As a result of the program my team substantially changed their work approach and way of communication with their colleagues from other departments. They started achieving their goals more easily and finding the shortest way to clarify work cases. The training contributed also for the significant change in the team itself – communication is clear and concrete, team spirit is visible and there is initiative for taking responsibilities…”
- “After conducting preliminary consultations with Develor, we have come up with an appropriate form of an individual event with our team in the beginning of 2012 which aimed at dissolving different problems of people with various responsibilities, biases and characters. Although part of the participants being sceptic, Develor performed excellently: - [they] managed to engage and keep the attention and to motivate even the most sceptic ones; - [they] managed to explain in a comprehensive manner the main specifics of different people, which (sic.) helps everyone not only for good orienteering, but also for good communication with people; - [they] managed to give details and provide depth in understanding individual peculiarities of key members of the team which was priceless. A proof for [their] professionalism is not only the general positive attitude of the participants, but also the facts that numerous conclusions were made which, I strongly believe, are useful for our structure.”
- „On 19.11.2010 we organized a teambuilding event for the Control Management and Network services planning Department employees. The service was provided by Develor Bulgaria… We have chosen Develor as we were looking for more than games and emotions. The main task of the trainers was to make the program not only pleasant and fun but also to provoke specific behaviours and create conditions for serious discussions. As a result, there was a spontaneous and very beneficial discussion amongst participants after they have seen themselves in role-play environment, which was analogical to their everyday work life....The program achieved complete accordance with the set goals and was highly praised by the participants.”
- "...We are impressed by the ability of Develor Bulgaria to prepare the trainings and the leading trainers, so as to adapt and cope with diverse group of participants. We admit the benefits of pre-investment of time by consultants from Develor in meetings with participants at different levels within the organization. The leading trainers managed to adapt the theoretical models to the daily work of the participants, using examples and exercises based on real situations... Develor Bulgaria impressed with its capacity to assist in organizational administrative implementation and reporting of activities financed under EU programs."
- "Develor has been of great help to us, especially in terms of skills development. They understand our needs and expectations. They always know what, when and how. We have always received the same high quality service from them: reliability, speed, flexibility. Anything is possible with Develor."